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Sales Techniques

4.8( 2 REVIEWS )

Want to know how to close a sale without sounding like a salesperson? How do you master the art of negotiation? All these topics and more will be discussed in the Sales Techniques course. In just a few hours, you will learn everything you need to know about the art of selling products and services – from consumer behaviour to persuasion and influence.

In this course, you will learn from experts like Philip Hesketh, as well as explore practical case studies that will help you to familiarise with a wide range of sales techniques. On successful completion, you will have a comprehensive understanding of the principles of effective negotiation and will be able to establish solid relationships with clients, equipped with the core selling skills to successfully seal deals.

Learning Outcomes:

  • Earn an internationally-recognised certificate in Sales Techniques
  • Develop the practical skills and knowledge to work in sales and marketing
  • Learn from the experts, including influence and persuasion speaker Philip Hesketh
  • Master the art of negotiating and building strong relationships with clients
  • Discover expert techniques for closing a sale without sounding like a salesperson
  • Understand the psychology behind consumerism and consumer behaviour
  • Familiarise with the most common objections and learn how to handle them
  • Learn the definition of value for money and how to sell value rather than price
  • Get introduced to a wide range of sales terms and keywords for attracting buyers
  • Gain a solid understanding of the psychology of persuasion and influence

Who is This course for?

This skills-focused course is suitable for those who work in sales and marketing, and other professions that require excellent sales skills. It is open to learners of all academic backgrounds who wish to develop their understanding of the psychology of buying and the skills to create a winning sales strategy. This course can be studied part-time or full-time, from any device with an internet connection.


Our Sales Techniques is fully compatible with any kind of device. Whether you are using Windows computer, Mac, smartphones or tablets, you will get the same experience while learning. Besides that, you will be able to access the course with any kind of internet connection from anywhere at any time without any kind of limitation.

Assessment and Certification 

Upon completion of the course, you will be required to sit for an online multiple-choice quiz based assessment, which will determine whether you have passed the course (60% pass mark). The test will be marked immediately and results will be published instantly.

After completing the course, you can order a certificate of achievement to display your achievement for as little as £3.99 for the PDF version and £7.99 for a paper version or £10 for both. There is an additional £10 delivery charge for international students.

Career Path

On successful completion, learners will be equipped with fundamental skills to work in sales, with the ability to incorporate effective sales techniques to increase business revenue. This professional training course will particularly benefit those in the following roles:

  • Customer Service and Sales Representative
  • Senior Sales Executive
  • Sales Manager
  • Sales Consultant
  • Sales Director
  • Sales & Marketing Coordinator
  • Sales Negotiator
  • Account Executive

Course Curriculum

What You Will Learn on This Course 00:01:00
Who is Philip Hesketh? 00:01:00
The Guaranteed Way to Improve Your Sales Technique
The Number One Universal Killer Question in Selling 00:03:00
The Importance of Establishing the Clients Expectations 00:02:00
How to Close the Sale Without Sounding like a Salesman 00:04:00
Why People Buy and How to Get Them to Buy from Us
People Buy Emotionally and Justify Logically. What to Do About It 00:04:00
Don’t Assume You Know the Buyer’s Priorities 00:05:00
How to Unearth the Buyer’s Strategic Needs 00:03:00
The Importance of Implications 00:04:00
Why People Don’t Buy and How to Counteract Any Objection
Being Prepared for Objections 00:03:00
The Most Common Objections and How to Handle Them 00:04:00
How to Get People to Choose What You Want Them To 00:04:00
What Buyers Say and What They Really Mean 00:03:00
Holding a High Price
What Does Value For Money Really Mean? 00:03:00
Five Proven Techniques to Save Money and Make Money 00:04:00
The Words: ‘Typically’, ‘Realistically’, ‘Currently’, ‘Given’ and ‘Yet’ 00:02:00
Justifying Your Price – the Power of One 00:04:00
The Final ‘Killer Questions’ That Allow You to Negotiate More Successfully 00:04:00
Win-Win and Increasing Average Order Value
The Real Meaning of ‘Win-Win’ 00:04:00
The Rules for Discounting 00:03:00
How to Hold a High Price 00:04:00
How to Increase Average Order 00:03:00
The Compromise Effect 00:03:00
Sales Techniques You Need to Know
All You Need to Know About Time Management 00:03:00
Recognising the Moment That Matters and the Role of ‘Enough’ 00:06:00
What to Do When It Starts Going Wrong 00:05:00
How to Understand Other People – Can You Clarify? 00:04:00
How to Build Your Reputation and Getting Your Client to Feel Indebted to You 00:04:00
Selling in the Long Term and Being Recommended 00:04:00
BONUS SECTION! How to Be a Great Presenter and Wow Your Audience
How to Deliver a Great Presentation 00:03:00
Why Powerpoint Doesn’t Work and What to Do with It 00:03:00
How Memory Works 00:05:00
How to Tell Your Own Stories Well so People Warm to You 00:03:00
The Three Key Things About Presenting 00:03:00
What We’ve Covered so Far 00:02:00

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