Overview

Explore the vibrant world of ‘Marketing Basics‘. This course is your guide to understanding how brands connect with people. If you’ve ever wondered how businesses grab attention or why some ads just stick in your mind, then you’re in the right place! From starting steps to big strategies, we’ll walk you through what makes marketing tick. So, whether you’re starting a business, curious about studying, or just keen to learn something new, this Marketing Basics course offers simple and clear insights to get you up to speed on all things marketing.

Learning Outcomes:

• Gain an understanding of the basic principles of strategic marketing
• Understand the fundamental steps in the marketing process, from the marketing mix to data analysis
• Learn about the different types of marketing environments, their internal and external factors
• Have solid knowledge of consumer buying behaviour and current trends
• Familiarise with the major types of business markets and their characteristics
• Explore your job opportunities in marketing, career growth, and the core skills required for this industry
• Broaden your understanding of marketing research with expert methods and strategies

Who is This course for?

This is an introductory online course, ideal for marketing professionals in training who wish to kickstart their career by gaining the necessary skills and knowledge to prepare for their entry-level role. This course has no entry requirements and can be studied on a full-time or part-time basis. Learners of all academic backgrounds are welcome to enrol.

Requirements:

• This course is available to all learners of all academic backgrounds.
• Learners should be aged 16 or over to undertake the course.
• A strong grasp of English, numeracy, and ICT is necessary for enrollment in this course.

Endorsement

This course has been endorsed by the Quality Licence Scheme for its high-quality, non-regulated provision and training programmes. This course is not regulated by Ofqual and is not an accredited qualification. Your training provider will be able to advise you on any further recognition, for example, progression routes into further and/or higher education. For further information, please visit the Learner FAQs on the Quality Licence Scheme website.

Certificate of Achievement

Endorsed Certificate of Achievement

At the successful completion of the course, the learners can order an endorsed certificate of achievement by paying the fee of £38. There is an additional £10 delivery charge for international students.

Please Note: Euston College is a Course Gate approved resale partner for Quality Licence Scheme Endorsed courses.

Certificate of Completion from Euston College

At the successful completion of the course, you can obtain your CPD certificate from us. You can order the PDF certificate for £9 and the hard copy for £15. Also, you can order both PDF and hardcopy certificates for £22.

Career Path

On successful completion, learners will have professional skills with the opportunity to work in a wide range of professional settings. Related professions in this field include:

• Digital Marketing Executive
• Marketing Officer
• Graduate Marketing Analyst
• Marketing Assistant
• Marketing Coordinator
• Graduate Account Manager