Description:

Find out how to become an expert in marketing and learning about social media marketing which will help you in your career advancement. Social Media Marketing is a very effective marketing place as everyone uses it. Through this course, you will learn the advanced skills, knowledge, and information about social media marketing and understand the value of social media buzz and what it can do for you. Find out how to utilise the search engine optimisation and know about marketing on popular social media sites, Twitter and Pinterest. Learn the best marketing skills to become an effective social media expert marketer and help your business succeed.

Who is the course for?

  • Employees of the business industry and other businessmen who want to learn how to become profitable through Social Media Marketing
  • People who have an interest in Social Media Marketing and how to effectively communicate and try promotion to their potential clients.

Entry Requirement:

  • This course is available to all learners, of all academic backgrounds.
  • Learners should be aged 16 or over to undertake the qualification.
  • Good understanding of English language, numeracy and ICT are required to attend this course.

Assessment:  

  • At the end of the course, you will be required to sit an online multiple-choice test. Your test will be assessed automatically and immediately so that you will instantly know whether you have been successful.
  • Before sitting for your final exam, you will have the opportunity to test your proficiency with a mock exam.

Certification:

  • After you have successfully passed the test, you will be able to obtain an Accredited Certificate of Achievement. You can however also obtain a Course Completion Certificate following the course completion without sitting for the test. Certificates can be obtained either in hard copy at the cost of £39 or in PDF format at the cost of £24.
  • PDF certificate’s turnaround time is 24 hours, and for the hardcopy certificate, it is 3-9 working days.

Why choose us?

  • Affordable, engaging & high-quality e-learning study materials;
  • Tutorial videos/materials from the industry leading experts;
  • Study in a user-friendly, advanced online learning platform;
  • Efficient exam systems for the assessment and instant result;
  • The UK & internationally recognized accredited qualification;
  • Access to course content on mobile, tablet or desktop from anywhere anytime;
  • The benefit of applying for NUS Extra Discount Card;
  • 24/7 student support via email.

Career Path:

The Advanced Diploma in Social Media Marketing course will be useful and would be beneficial for every kind of occupations and careers like:

  • Businessman
  • Digital Manager
  • Marketing and Promotions Specialist
  • Marketing Manager
  • Product Creator
  • Sales Manager
  • Sales and Promotions Specialist
  • Social Media Manager
  • Top Executive.

Course Curriculum

Social Media Marketing
Introduction 00:30:00
Understanding the Value of Social Media Buzz and What It Can Do For Your Business 01:00:00
Developing a Winning Social Media Marketing Plan 01:00:00
Setup and Manage a Facebook Page That Works 01:00:00
Tweet Your Way to Online Prominence 01:00:00
Build Your Network with LinkedIn 01:00:00
Captivate Your Audience with YouTube 01:00:00
Conclusion 00:15:00
Search Engine Optimization
What Is Search Engine Optimization? 01:00:00
Search Engines That Use SEO 01:00:00
Using SEO In Website Text 01:00:00
Using SEO For Google Ads 01:00:00
Using SEO For Article Marketing 01:00:00
Using SEO In Press Releases 00:30:00
Using Longtail Keywords 00:30:00
Using Google To Discover The Best Keywords 00:30:00
SEO For Video Ads 00:30:00
SEO In Photos 00:30:00
Blogging With SEO Marketing 01:00:00
Using A SEO Company 01:00:00
Twitter Social Marketing
Introduction To Twitter Profits 00:30:00
Tweak Your Account For Maximum Results 01:00:00
Building A Loyal Following On Twitter 01:00:00
Automating Your Marketing 01:00:00
Stay Active And Engage To Your Audience 00:30:00
Expanding Your Outreach 00:30:00
Twitter & SEO 00:30:00
Twitter Marketing Tips 01:00:00
Twitter Traffic 01:00:00
Twitter Tools & Add-Ons 00:15:00
Pinterest Social Marketing
Introduction 00:30:00
How to Use Pinterest 01:00:00
How to Win the Hearts of the Target Audience on Pinterest 01:00:00
Understanding Pinterest Etiquette 00:30:00
Marketing Strategies to Build Your Brand and Your Followers 02:00:00
Monetizing Pinterest through Market Hunting 01:00:00
Pinterest Tools to Use in Your Marketing Arsenal 00:15:00
Conclusion 00:15:00
Activities
Mock Exam
Final Exam