Overview
The Professional Digital Marketing Level 4 course is designed to equip you with the skills and knowledge to become a digital marketing professional, including a comprehensive overview of the different types of online marketing, and essential marketing tools for today’s digital age.
In this online training course, you will learn all there is to know about digital marketing, from identifying and growing your target audience to analysing your online visitors’ engagement in Google Analytics. You will be guided through how to create marketing videos on YouTube, write engaging promotional emails, and much more.
This course explores critical strategies and techniques in social media marketing, covering popular platforms such as Facebook, Twitter, Instagram, and Pinterest. You will also be guided step-by-step on how to grow your professional network on LinkedIn.
Learning Objectives
- Master fundamental SEO, blogging, and copywriting skills
- Understand consumer behaviour and learn how to identify your target audience
- Learn how to utilise social media to engage loyal and potential customers
- Develop your understanding of YouTube and video marketing
- Learn how to analyse audience engagement on Google Analytics
- Familiarise with the different factors in building a successful brand identity
- Explore powerful marketing techniques for Facebook, Twitter, Instagram & Pinterest
Who is this Course for?
This training program is suitable for aspiring digital marketing professionals who wish to gain the required skills and knowledge to kickstart their careers. It is particularly beneficial for learners who have some basic knowledge of digital marketing principles and practices. There are no entry requirements for this course and learners of all academic backgrounds can enrol.
Requirement:
- This course is available to all learners, of all academic backgrounds.
- A good understanding of the English language, numeracy, and ICT are required to attend this course.
Endorsement
This course has been endorsed by the Quality Licence Scheme for its high-quality, non-regulated provision and training programmes. This course is not regulated by Ofqual and is not an accredited qualification. Your training provider will be able to advise you on any further recognition, for example, progression routes into further and/or higher education. For further information please visit the Learner FAQs on the Quality Licence Scheme website.
Certificate of Achievement
Endorsed Certificate of Achievement
At the successful completion of the course, the learners can order an endorsed certificate by paying the accreditation fee of £88. There is an additional £10 postal charge for international students.
Please Note: Euston College is a Course Gate approved resale partner for Quality Licence Scheme Endorsed courses
Certificate of Completion from Euston College
At the successful completion of the course, you can obtain your CPD certificate from us. You can order the PDF certificate for £9 and the hard copy for £15. Also, you can order both PDF and hardcopy certificates for £22.
Career path
On successful completion of the course, learners will have the fundamental skills and knowledge to fast-track their career as a digital marketing professional, with many opportunities for career growth. Related professions in this field include:
- Digital Marketing Executive
- Digital Marketing Officer
- Social Media Marketing Executive
- Digital Marketing Analyst
- Digital Marketing Manager
- Copywriter
- Social Media Coordinator
Course Curriculum
| Module 01: Introduction Digital Marketing & Target Audience | |||
| Introduction | |||
| Digital Marketing | 00:02:00 | ||
| DMM Intro | 00:02:00 | ||
| Digital Marketing Strategy in 10 Minutes | 00:09:00 | ||
| Define Your Business & Target Audience | |||
| Define your Purpose | 00:04:00 | ||
| Case Studies | 00:05:00 | ||
| Positioning Your Brand | 00:04:00 | ||
| Case Studies | 00:05:00 | ||
| Unique Selling Proposition | 00:06:00 | ||
| Personality | 00:02:00 | ||
| Case Study – Personality | 00:07:00 | ||
| Find Your Audience | 00:05:00 | ||
| Validate Your Business | 00:09:00 | ||
| Module 02: Brand Identity, Websites & Email Marketing | |||
| Brand Identity | |||
| Intro Brand Identity | 00:02:00 | ||
| Case Study – 3 Company Styles | 00:05:00 | ||
| Free Branding Tools | 00:08:00 | ||
| Learn Canva in 10 Minutes | 00:11:00 | ||
| Learn Photoshop in 30 Minutes | 00:26:00 | ||
| Websites | |||
| Intro to Websites | 00:04:00 | ||
| Choose a Domain Name | 00:05:00 | ||
| Intro to WordPress Lessons | 00:01:00 | ||
| Email Marketing | |||
| Easy Email Marketing Funnel | 00:07:00 | ||
| Email Marketing Tools | 00:04:00 | ||
| Lead Magnets | 00:07:00 | ||
| Where to put opt-in forms | 00:06:00 | ||
| Segmenting and Tagging Your Subscribers | 00:05:00 | ||
| Email Sequences | 00:13:00 | ||
| Better Email Subject Lines | 00:04:00 | ||
| Using Analytics to Improve Emails | 00:07:00 | ||
| Case Study – 100 Subscribers in Less Then 1 Week | 00:06:00 | ||
| Module 03: Copywriting, Blogging & SEO | |||
| Copywriting, Blogging & SEO | |||
| Copywriting Basics | 00:02:00 | ||
| A.I.D.A | 00:06:00 | ||
| Case Study of a Sales Page | 00:08:00 | ||
| 10 Commandments of Copywriting | 00:07:00 | ||
| Write Better Headlines | 00:05:00 | ||
| Write Quality Articles | 00:06:00 | ||
| Optimize Your Website SEO 5 minutes agoMore | 00:05:00 | ||
| Module 04: YouTube & Video Marketing | |||
| YouTube | |||
| Intro to YouTube | 00:07:00 | ||
| Case Study – YouTube Sales Funnel | 00:05:00 | ||
| YouTube SEO – Watch Time vs. Views | 00:04:00 | ||
| Keyword Research for YouTube Videos | 00:06:00 | ||
| Start Your New Channel | 00:03:00 | ||
| Channel Art and Icon | 00:07:00 | ||
| Channel Description | 00:03:00 | ||
| Customize Your Channel Design | 00:04:00 | ||
| Add a Channel Trailer | 00:02:00 | ||
| YouTube Channel Settings and Verification | 00:07:00 | ||
| Upload Defaults, Featured Content, and Channel Branding | 00:06:00 | ||
| Uploading Videos + Titles, Tages, Description | 00:12:00 | ||
| Cards and End Screens | 00:08:00 | ||
| Use YouTube Analytics to Grow Your Channel | 00:06:00 | ||
| Quickly Respond to Fans with the Community Tab | 00:02:00 | ||
| Live Streaming with YouTube Live | 00:04:00 | ||
| Free Music on YouTube Live | 00:03:00 | ||
| Create a YouTube Ad. | 00:05:00 | ||
| Spy on Competition with Social Blade | 00:04:00 | ||
| Video Marketing | |||
| Intro to Video | 00:04:00 | ||
| Video Equipment for Beginners | 00:08:00 | ||
| Tools to Make Your Videos More Pro | 00:04:00 | ||
| Structure a Video that Sells | 00:04:00 | ||
| Intro to Video Production Bootcamp | 00:01:00 | ||
| Intro to FB Groups | 00:02:00 | ||
| Create Your Group – Walk Through | 00:11:00 | ||
| Tips for a More Engaged Facebook Group | 00:08:00 | ||
| Scheduling Posts, Live Video, and More | 00:04:00 | ||
| Module 05: Social Media Marketing (Facebook Groups & Pages) | |||
| Facebook Groups (Social Media Marketing) | |||
| Why Facebook Pages are Important for your Business | 00:01:00 | ||
| Creating a Stunning Facebook page for your business | 00:01:00 | ||
| Adding Essential Information to your Facebook Page | 00:09:00 | ||
| Selecting your Profile Image | 00:11:00 | ||
| Creating Professional Facebook Cover Image for your Pages | 00:05:00 | ||
| Creating a captivating Facebook Page Description using the ads. | 00:12:00 | ||
| Getting your Facebook Page Username | 00:03:00 | ||
| Facebook Page Apps to increase fans engagement | 00:08:00 | ||
| Top 9 Ways to Monetize your Facebook Page | 00:12:00 | ||
| Exploring Publishing tools | 00:10:00 | ||
| Scheduling Facebook posts | 00:05:00 | ||
| Follow Your Competitors on Facebook | 00:11:00 | ||
| How to guarantee your fans see all your posts | 00:10:00 | ||
| Facebook Insights | 00:12:00 | ||
| Four Unlilited sources of royalty free image | 00:12:00 | ||
| Promoting your Facebook Page | 00:11:00 | ||
| Turn any image a clickable Facebook Post | 00:05:00 | ||
| Assignment – Create a Facebook page | 00:03:00 | ||
| Facebook Pages (Social Media Marketing) | |||
| Introduction to Facebook Ads | 00:01:00 | ||
| Introduction to the Facebook Ads Manager | 00:06:00 | ||
| setting up your facebook payment account | 00:02:00 | ||
| Defining your Facebook Target Audience | 00:12:00 | ||
| Level 1 – Creating the Ad | 00:05:00 | ||
| Level 1 – Boosting your Post | 00:09:00 | ||
| Level 2 – Creating your Ad in the Ads Manager | 00:11:00 | ||
| Tips to have your ad approved by facebook | 00:03:00 | ||
| Analyzing Results | 00:11:00 | ||
| Assignment Create a Facebook Ad | 00:01:00 | ||
| Module 06: Social Media Marketing (Facebook Ads & Local Business) | |||
| Facebook Ads (Social Media Marketing) | |||
| The Importance of Facebook Retargetting | 00:05:00 | ||
| Creating a facebook pixel | 00:05:00 | ||
| installing the pixel in wordpress | 00:05:00 | ||
| E-book: Yoga Practitioner Diploma | 00:15:00 | ||
| TESTING IF THE PIXEL IS WORKING | 00:04:00 | ||
| Creating your first audence with THE Pixel | 00:04:00 | ||
| Facebook pixel advanced audience creation | 00:14:00 | ||
| MESSAGE – YOUR AUDIENCE IS TOO SMALL | 00:02:00 | ||
| Creating your optimized FB Ad with the Pixel | 00:11:00 | ||
| Assignment – Installing the facebook Pixel in your web | 00:01:00 | ||
| Facebook For Local Business (Social Media Marketing) | |||
| How Facebook Ads can Help you have a local business | 00:06:00 | ||
| The Plan For Your Local Business | 00:08:00 | ||
| Reaching people around your Business | 00:10:00 | ||
| Creating Your Local Business ad | 00:10:00 | ||
| Assignment Local Business | 00:02:00 | ||
| Module 07: Google Adwords | |||
| Google Adwords | |||
| Google Adwords for your Business | 00:02:00 | ||
| How Adwords Works | 00:03:00 | ||
| Setting up your Adwords Account | 00:07:00 | ||
| Example of Ads that we are creating | 00:04:00 | ||
| Exploring the Adwords Interface | 00:05:00 | ||
| Discovering the best keywords | 00:11:00 | ||
| Creating a Google Adwords Search Campaign | 00:06:00 | ||
| Choosing your Vid setting for Google Adwords | 00:04:00 | ||
| Creating an Ad group and Adding Keywords | 00:04:00 | ||
| Finalizing your Google Ad | 00:06:00 | ||
| Managing your Google Ads Campaigns and Analytics | 00:10:00 | ||
| Creating a YouTube Ad with Google Adwords | 00:01:00 | ||
| Assignment Google Adwords | 00:01:00 | ||
| Module 08: Social Media Marketing (Twitter & Instagram) | |||
| Twitter (Social Media Marketing) | |||
| The Way Twitter Can Help Your Business Growth | 00:02:00 | ||
| Choosing the best username or twitter handle | 00:06:00 | ||
| 4 tips to choose your twitter handle | 00:02:00 | ||
| Creating a Twitter account | 00:05:00 | ||
| Creating an Outstanding Twitter profile page | 00:04:00 | ||
| Adding your Profile and Header Photo | 00:10:00 | ||
| Writing an optimized bio | 00:11:00 | ||
| Pin the most important tweet for your bio | 00:06:00 | ||
| Connecting with other influencers | 00:06:00 | ||
| Twitter hashtags | 00:06:00 | ||
| Growing your Twitter presence with Jooicer | 00:09:00 | ||
| Add Twitter Buttons to your Website | 00:10:00 | ||
| Add Twitter widgets to your website | 00:07:00 | ||
| Twitter Ads – Creating Your Ads Account and Campaign | 00:10:00 | ||
| Twitter Ads – Adding your Payment Method | 00:01:00 | ||
| Twitter Ads – Creating other Twitter ads | 00:02:00 | ||
| Twitter Ads – Promoting a Tweet | 00:02:00 | ||
| Assignment Twitter 1 day agoMore | 00:02:00 | ||
| Instagram (Social Media Marketing) | |||
| Instagram for Business: Defining The Strategy | 00:04:00 | ||
| Create an Instragram for Business profile | 00:04:00 | ||
| Building a Killer Instragram Profile | 00:03:00 | ||
| 2 Building a Killer Instagram profile | 00:04:00 | ||
| 3 Building a Killer Instagram Profile | 00:05:00 | ||
| 4 Building a Killer Instagram Profile | 00:02:00 | ||
| Accessing the Ads Manager | 00:03:00 | ||
| Creating your First Instagram Ad | 00:04:00 | ||
| Creating you Instagram Ad inside the App | 00:08:00 | ||
| Important Tips to have a successful Ad on Instagram As inside the App | 00:05:00 | ||
| Mistake 1 | 00:02:00 | ||
| Mistake 2 | 00:01:00 | ||
| Mistake 3 | 00:02:00 | ||
| Mistake 4 | 00:01:00 | ||
| Mistake 5 | 00:01:00 | ||
| Mistake 6 | 00:01:00 | ||
| Tools to create instagram photos | 00:04:00 | ||
| Creating Viral Instagram Photos | 00:13:00 | ||
| Adding Your Logo or Website to your Instagram Post | 00:05:00 | ||
| Instagram Live and Instagram Stories | 00:04:00 | ||
| Assignment – Instagram Ads | 00:01:00 | ||
| Module 09: Social Media Marketing (Pinterest, LinkedIn & Periscope) | |||
| Pinterest (Social Media Marketing) | |||
| Why Printerest and how it can your business grow | 00:03:00 | ||
| Opening a Printerest Business Account | 00:05:00 | ||
| Linking Pinterest with your Website and getting a Verifed account | 00:05:00 | ||
| Linking Pinterest with other Social Media platforms | 00:02:00 | ||
| Optimizing your Pinterest Profile | 00:09:00 | ||
| Creating Boards | 00:09:00 | ||
| Using Secreat Boards | 00:03:00 | ||
| The Powerful Pinterest notification | 00:01:00 | ||
| Adding pinterest chorme extension | 00:03:00 | ||
| Adding Pinterest to your Website | 00:14:00 | ||
| Pinterest Ads – Getting started | 00:03:00 | ||
| Pinterest Ads Panel Overview | 00:03:00 | ||
| Creating a Pinterest Ad | 00:13:00 | ||
| Creating Pinterest Ads Fast | 00:03:00 | ||
| Assignment Pinterest | 00:01:00 | ||
| LinkedIn (Social Media Marketing) | |||
| Welcome to Linkdin Marketing | 00:02:00 | ||
| Setting up to LinkedIn account | 00:06:00 | ||
| Adding Experience, Skills, Accomplishedment to your LinkedIn | 00:03:00 | ||
| Adding a professional Background photo | 00:04:00 | ||
| Adding media to your linkedIn URL | 00:06:00 | ||
| Changing your LinkedIn URL | 00:04:00 | ||
| Adding your Website to LinkedIn | 00:06:00 | ||
| Creating Shareable content on LinkedIn | 00:04:00 | ||
| linkedIn Company Pages Examples | 00:06:00 | ||
| Creating a LinkedIn Company Page | 00:02:00 | ||
| Managing your LinkedIn Company Page | 00:07:00 | ||
| Getting 50 dollar in LinkedIn Ads Credits | 00:03:00 | ||
| LinkedIn Ads Introduction | 00:03:00 | ||
| Creating a linkedIn Sponsored Content Ad. | 00:12:00 | ||
| Waiting for LinkedIn Ad approval | 00:01:00 | ||
| Creating a LinkedIn Text Ads Campaign | 00:07:00 | ||
| Creating a LinkedIn Sponsored In Mail Campaign | 00:09:00 | ||
| Quick view at the LinkedIn Campaign Manager | 00:03:00 | ||
| Assignment LinkedIn | 00:02:00 | ||
| Periscope (Social Media Marketing) | |||
| What is Periscope | 00:01:00 | ||
| Optional Equipment | 00:05:00 | ||
| Assignment Periscope 20 hours agoMore | 00:01:00 | ||
| Module 10: Social Media Live Streaming | |||
| Social Media Live Streaming | |||
| Basic Eqipment for Social Media Streaming | 00:09:00 | ||
| Planning an irresistible Live Streaming Session | 00:10:00 | ||
| Facebook Live Basics | 00:05:00 | ||
| Facebook Live Session from your Smartphone | 00:07:00 | ||
| Sharing our Facebook Live Sessions | 00:03:00 | ||
| 3 ways to Reuse your Facebook Live Sessions | 00:00:00 | ||
| YouTube Live Basics | 00:02:00 | ||
| Final Exam – Neuro-linguistic Programming (NLP) Diploma | 00:20:00 | ||
| Mock Exam – Neuro-linguistic Programming (NLP) Diploma | 00:20:00 | ||
| Periscope Live | 00:03:00 | ||
| Introduction to OBS Broadcaster Software | 00:03:00 | ||
| Setting up your OBS Software | 00:11:00 | ||
| Using OBS Studio Mode | 00:05:00 | ||
| Facebook Live Streaming with OBS | 00:12:00 | ||
| YouTube Live Streaming with OBS | 00:07:00 | ||
| Simultaneous Streaming to Facebook, YouTube and Periscope | 00:16:00 | ||
| Other awesome software for Live Streaming | 00:08:00 | ||
| Assignment Social Media Live Streaming | 00:03:00 | ||
Related Courses
- £29.00
- 1 year
- Level 4
- Course Certificate
- Number of Units212
- Number of Quizzes2
- 20 hours, 28 minutes
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