Overview

What are the secrets to successful marketing content? What should be included in a content strategy? All these questions and more will be covered in this best-selling course.

In the Certificate in SEO Content Writing, you will learn how to write winning sales copy that instantly grabs the attention of your target audience and turns clicks into conversions. You will also learn how to use targeted keywords and will familiarise yourself with professional techniques to ensure a high search engine ranking for your website. The differences between online and offline SEO, how to write compelling content with effective keyword usage, and much more will be discussed in this comprehensive course. 

On successful course completion, you will be able to put together a solid content and keyword strategy, with step-by-step guidance on the search engine optimisation process. If you’re an aspiring content writer or copywriter, this is the perfect starting course for you. 

Learning Outcomes:

• Fast-track your career with an accredited certificate in SEO Content Writing
• Understand the fundamental principles of writing content for sales and marketing
• Learn the definition of search engine optimisation (SEO) and why it is so important
• Develop the essential skills required to become an SEO Content Writer
• Gain a comprehensive understanding of the search engine optimisation process
• Familiarise with the key differences between on-page and off-page SEO
• Develop your understanding of meta tags, keywords and link-building 
• Create an effective SEO strategy and keyword strategy for full content optimisation
• Get tips on how to re-write an article, write compelling content and much more
• Explore a wide range of SEO techniques and discover the latest SEO trends 

Who is This Course for?

This in-depth training course is ideal for aspiring content writers and copywriters who wish to gain the fundamental skills and knowledge to get their foot in the door of this diverse and exciting industry. It is a beginner’s course open to learners of all levels; however, a good grasp of the English language is essential.

Certification

Once you finish the course, you can get a certificate to show your success. The PDF version costs just £3.99, while a printed one is £7.99. If you’d like both, it’s £10. For students outside the UK, there’s an extra £10 for delivery.

Requirements

• This course is available to all learners of all academic backgrounds.
• Learners should be aged 16 or over to undertake the course.
• A strong grasp of English, numeracy, and ICT is necessary for enrolment in this course.

Career Path

On successful completion, learners will have a comprehensive understanding of how to write sales-focused content that is SEO-friendly, engaging, and optimised for search engines. A recognised certificate in SEO Content Writing can help open doors to the following careers:

• SEO Content Writer
• Digital Copywriter
• Freelance Writer