0
Eustoncollege Logo

Overview

Start building a successful career in marketing and develop the skills with the Marketing Diploma Level 5. It is ideal for those who have some knowledge of marketing practices and wish to develop their practical understanding.

In this course, you will learn all aspects of marketing, from personal selling and sales promotion to the fundamentals of advertising and the communication process. You will explore a wide range of techniques and strategies with an in-depth study of the product lifecycle. You will also learn about market testing, how to conduct thorough market research and understand your target customer’s needs. So, enroll Marketing Diploma Level 5 Course!

Learning Outcomes:

  • Understand how the marketing industry works and how it has evolved
  • Have a solid understanding of consumer buying behaviour and trends
  • Familiarise with the market research process and learn how to conduct a market research report
  • Gain a comprehensive understanding of the four stages of the product lifecycle
  • Identify the components of an effective product strategy, including vision, goals and initiatives
  • Learn about the different types of marketing channels and their functions
  • Understand the importance of integrated marketing in communicating a brand’s message

Who is this Course for?

  • Individuals aiming to transition into a marketing role from another field.
  • Newcomers to the corporate sector who aspire to specialise in marketing.
  • Business owners seeking to amplify their marketing efforts.
  • Marketing assistants are keen on broadening their skill sets for career progression.
  • University students contemplating a future in marketing.

Requirement:

  • This course is available to all learners of all academic backgrounds.
  • Learners should be aged 16 or over to undertake the course.
  • A strong grasp of English, numeracy, and ICT is necessary for enrollment in this course.

Endorsement

This course has been endorsed by the Quality Licence Scheme for its high-quality, non-regulated provision and training programmes. This course is not regulated by Ofqual and is not an accredited qualification. Your training provider will be able to advise you on any further recognition, for example, progression routes into further and/or higher education. For further information, please visit the Learner FAQs on the Quality Licence Scheme website.

Certificate of Achievement

Endorsed Certificate of Achievement

At the successful completion of the course, the learners can order an endorsed certificate of achievement by paying the fee of £108. There is an additional £10 postal charge for international students.

Please Note: Euston College is a Course Gate approved resale partner for Quality Licence Scheme Endorsed courses.

Certificate of Completion from Euston College

At the successful completion of the course, you can obtain your CPD certificate from us. You can order the PDF certificate for £9 and the hard copy for £15. Also, you can order both PDF and hardcopy certificates for £22.

Career path

  • Marketing Manager: £35,000 to £60,000
  • Brand Manager: £40,000 to £55,000
  • Digital Marketing Specialist: £25,000 to £45,000
  • Public Relations Manager: £30,000 to £50,000
  • Market Research Analyst:  £23,000 to £40,000
  • Advertising Manager: £32,000 to £57,000

Course Curriculum

Module 01: Basics of Marketing
Basics of Marketing 00:30:00
Assessment Module 01
Module 01 Final Quiz Exam – Marketing Diploma 00:10:00
Module 02: The Marketing Process
The Marketing Process 00:40:00
Assessment Module 02
Module 02 Final Quiz Exam – Marketing Diploma 00:10:00
Module 03: Strategic Marketing
Strategic Marketing 01:00:00
Assessment Module 03
Module 03 Final Quiz Exam – Marketing Diploma 00:10:00
Module 04: Marketing Environment
Marketing Environment 00:20:00
Assessment Module 04
Module 04 Final Quiz Exam – Marketing Diploma 00:10:00
Module 05: Market Segmentations
Market Segmentations 00:40:00
Assessment Module 05
Module 05 Final Quiz Exam – Marketing Diploma 00:10:00
Module 06: Consumer Buying Behaviour
Consumer Buying Behaviour 01:00:00
Assessment Module 06
Module 06 Final Quiz Exam – Marketing Diploma 00:10:00
Module 07: Business Markets and Buying Behaviour
Business Markets and Buying Behaviour 00:40:00
Assessment Module 07
Module 07 Final Quiz Exam – Marketing Diploma 00:10:00
Module 08: Marketing Research
Marketing Research 00:30:00
Assessment Module 08
Module 08 Final Quiz Exam – Marketing Diploma 00:10:00
Module 09: Product Strategy
Product Strategy 00:50:00
Assessment Module 09
Module 09 Final Quiz Exam – Marketing Diploma 00:10:00
Module 10: Branding Strategy
Branding Strategy 00:30:00
Assessment Module 10
Module 10 Final Quiz Exam – Marketing Diploma 00:10:00
Module 11: Product Life Cycle
Product Life Cycle 00:30:00
Assessment Module 11
Module 11 Final Quiz Exam – Marketing Diploma 00:10:00
Module 12: Pricing Strategy
Pricing Strategy 01:00:00
Assessment Module 12
Module 12 Final Quiz Exam – Marketing Diploma 00:10:00
Module 13: Marketing Channels
Marketing Channels 01:00:00
Assessment Module 13
Module 13 Final Quiz Exam – Marketing Diploma 00:10:00
Module 14: Integrated Marketing Communications
Integrated Marketing Communications 01:00:00
Assessment Module 14
Module 14 Final Quiz Exam – Marketing Diploma 00:10:00
Module 15: Advertising and Sales Promotion
Advertising and Sales Promotion 01:00:00
Assessment Module 15
Module 15 Final Quiz Exam – Marketing Diploma 00:10:00
Module 16: Personal Selling and Public Relations
Personal Selling and Public Relations 01:00:00
Assessment Module 16
Module 16 Final Quiz Exam – Marketing Diploma 00:10:00
Module 17: Direct and Digital Marketing
Direct and Digital Marketing 01:00:00
Assessment Module 17
Module 17 Final Quiz Exam – Marketing Diploma 00:10:00

Related Courses

Marketing Course
  • Original price was: £325.00.Current price is: £29.00.
  • 1 year
  • Course Certificate
  • Number of Units17
  • Number of Quizzes17
  • 16 hours
TAKE THIS COURSE