Sales and Digital Marketing Diploma

The Sales and Digital Marketing Diploma course is designed to help you to grow your business through proper sales and digital marketing.

The course is split into two sections: Sales and Digital Marketing. In sales part, you will be introduced to the recent practical techniques for increasing your sales. You will learn the secrets of sales, sales management, sales strategies, and more.

On the other hand, you will learn the advanced digital marketing strategies such as SEO ( Search Engine Optimization) techniques, social media marketing like Facebook, Twitter, Instagram, Pinterest marketing, Google Adwords, viral marketing, network marketing and others.

Upon completion, you will gain enough knowledge to use the sales and digital marketing strategies in your business.

Who is the course for?

Professionals of the sales industry who wants to learn and become an expert in sales management and be able to maintain or increase the sales of the business.
People who have an interest in learning about sales management.

Entry Requirement:

This course is available to all learners, of all academic backgrounds.
Learners should be aged 16 or over to undertake the qualification.
Good understanding of English language, numeracy and ICT are required to attend this course.

Assessment:

At the end of the course, you will be required to sit an online multiple-choice test. Your test will be assessed automatically and immediately so that you will instantly know whether you have been successful.
Before sitting for your final exam you will have the opportunity to test your proficiency with a mock exam.

Certification:

After you have successfully passed the test, you will be able to obtain an Accredited Certificate of Achievement. You can however also obtain a Course Completion Certificate following the course completion without sitting for the test. Certificates can be obtained either in hard copy at a cost of £39 or in PDF format at a cost of £24.
PDF certificate’s turnaround time is 24 hours and for the hardcopy certificate, it is 3-9 working days.

Why choose us?

Affordable, engaging & high-quality e-learning study materials;
Tutorial videos/materials from the industry leading experts;
Study in a user-friendly, advanced online learning platform;
Efficient exam systems for the assessment and instant result;
The UK & internationally recognized accredited qualification;
Access to course content on mobile, tablet or desktop from anywhere anytime;
The benefit of applying for NUS Extra Discount Card;
24/7 student support via email.

Career Path:

The Advanced Diploma in Sales Management Course is a useful qualification to possess, and would be beneficial for the following careers:

Businessmen
Business Development Specialist
Entrepreneur
Marketing and Promotions Officer
Sales Executive
Sales Manager
Strategist.

Course Curriculum

Module 01
Sales Management
	Module One – Getting Started	01:00:00
	Module Two – Understanding the Talk	01:00:00
	Module Three – Getting Prepared to Make the Call	01:00:00
	Module Four – Creative Openings	01:00:00
	Module Five – Making Your Pitch	01:00:00
	Module Six – Handling Objections	01:00:00
	Module Seven – Sealing the Deal	00:30:00
	Module Eight – Following Up	01:00:00
	Module Nine – Setting Goals	01:00:00
	Module Ten – Managing Your Data	00:30:00
	Module Eleven – Using a Prospect Board	01:00:00
	Module Twelve – Wrapping Up	01:00:00
Module 02
Relationship in Sales
	Focusing on Your Customer	00:15:00
	What Influences People in Forming Relationships?	00:30:00
	Disclosure	00:15:00
	How to Win Friends and Influence People	00:15:00
	Communication Skills for Relationship Selling	01:00:00
	Non-Verbal Messages	00:30:00
	The Handshake	00:30:00
	Small Talk	00:15:00
	Networking	00:05:00
Module 03
Sales Communication
	Communication Basics	00:30:00
	The Importance Of Self Esteem	00:30:00
	Oral Communication Strategies	00:30:00
	Written Communication Techniques	00:30:00
	The Importance Of Body Language	00:30:00
	Public Speaking Tips	00:30:00
	How Bad Communication Damages Your Business	00:30:00
Module 04
Sales Technique
	Fundamental Sales Techniques	01:00:00
	Extensive Sales Techniques	01:30:00
Module 05
Sales Strategies
	Selling Skills	00:15:00
	The Sales Cycle	00:30:00
	Defining Marketing	00:30:00
	Framing Success	00:15:00
	Setting Goals with SPIRIT!	00:15:00
	The Path to Efficiency	00:15:00
	Customer Service	00:15:00
	Selling More	00:15:00
	Selling Price	00:15:00
Activities
	Advanced Diploma in Sales Management- Activities	00:00:00
Module 06
Handling Sales Objections & Negotiating
	Module One – Getting Started	00:30:00
	Module Two – Three Main Factors	01:00:00
	Module Three – Seeing Objections as Opportunities	00:30:00
	Module Four – Getting to the Bottom	01:00:00
	Module Five – Finding a Point of Agreement	01:00:00
	Module Six – Have the Client Answer Their Own Objection	00:30:00
	Module Seven – Deflating Objections	01:00:00
	Module Eight – Unvoiced Objections	01:00:00
	Module Nine – The Five Steps	01:00:00
	Module Three – Dos and Don’ts	00:30:00
	Module Eleven – Sealing the Deal	00:30:00
	Module Twelve – Wrapping Up	01:00:00
Activities
	Handling Sales Objections & Negotiating Course- Activities	00:00:00
Module 07
Module 01
	What Is A Sales Funnel?	00:30:00
	What is Internet Commerce	00:30:00
	What Can I Sell	00:30:00
	ClickBank	00:30:00
	Affiliate Marketing	00:30:00
	The Link Between Products, Key Words and Prospects	00:15:00
Module 08
Module 02
	The Front-end and Back-end of Sales Funnels	00:30:00
	Sales Funnel Success	00:30:00
	Sales Funnel Planning	00:30:00
	Putting Your Theory to Practice	00:30:00
	Content Marketing	00:30:00
	Article Marketing	00:30:00
	Google’s Adwords Program	00:30:00
Module 09
Module 03
	Marketing Offline	00:30:00
	Blogs	00:30:00
	Social Media	00:30:00
	Auto Responders	00:30:00
	The Joint Venture	00:30:00
	Measuring Success	00:30:00
	Top Sales Funnel Products	00:30:00
Sales Secrets

	Module One: Getting Started	00:05:00
	Module Two: Effective Traits	00:20:00
	Module Three: Know Clients	00:30:00
	Module Four: Product	00:30:00
	Module Five: Leads	00:20:00
	Module Six: Authority	00:30:00
	Module Seven: Build Trust	00:20:00
	Module Eight: Relationships	00:30:00
	Module Nine: Communication	00:30:00
	Module Ten: Self-Motivation	00:20:00
	Module Eleven: Goals	00:20:00
	Module Twelve: Wrapping Up	00:05:00
Module 11
Salesmanship
	Introduction To Salesmanship	01:00:00
	How the Low Pressure Salesman Uses His Product Knowledge to Build Dynamic Demonstrations	00:30:00
	How to Use Enthusiasm in Low Pressure Selling	02:00:00
	Building Customer Confidence Through Low Pressure	00:30:00
	Timing the Low Pressure Sale	02:00:00
	Developing the Low Pressure Sales Personality	00:30:00
	How to Organize Yourself for Low Pressure Selling	02:00:00
	Objection Handling Techniques	01:00:00
	Highlight Closers in Low Pressure Selling	00:30:00
	How You Can “Tell It Faster-Sell It Faster” Through Low Pressure	00:30:00
Module 12
Customer Service Basics
	Customer Service and Retention Templates	01:00:00
	Customer Service & Retention Checklist	01:00:00
	Customer Service Checklist	01:00:00
Module 13
Developing Customer Relationship Skills
	Good Customer Relationship – Why is it Important?	01:00:00
	Understanding Your Customers	01:00:00
	How to Calculate Customer’s Lifetime Value	00:30:00
	How to Keep Your Customers Happy?	01:00:00
	How to Get Your Customers to Say ‘Wow!’	01:00:00
	Proven Methods of Customer Retention	01:00:00
	The Art of Customer Follow-up	01:00:00
	Loyalty Marketing Program	00:30:00
	Promotional Items to Enhance Customer Relations	01:00:00
	Handling Customer’s Complaints	01:00:00
	How to Deal with Difficult Customers	00:30:00
	Introducing the Seven Deadly Sins of Customer Service!	01:00:00
	Customer Relationship Management (CRM) Software – The Benefits	01:00:00
	Choosing a CRM Program	00:30:00
	Customer Service over the Phone	01:00:00
Module 14
Module - 4
	Building Credibility	00:05:00
	Critical Communication Skills	00:30:00
	Observation Skills	00:15:00
	Handling Customer Complaints	00:05:00
	Overcoming Objections	00:15:00
	Pricing Issues	00:15:00
	Buying Signals	00:05:00
	Closing the Sale	00:15:00
Module 15
Body Language Training: Reading Body Language as a Sales Tool
	Course Overview (Body Language Training: Reading Body Language as a Sales Tool)	00:15:00
	Body Language	00:15:00
	Give Me Some Space!	00:15:00
	What’s Your Face Saying?	00:30:00
	What’s Your Body Saying?	00:30:00
	Monitoring Your Posture	00:15:00
	Dressing Up	00:15:00
	Shaking Hands	00:30:00
Module 16
Module 01
	Introduction	00:15:00
	Making Additional Sales More Effectively	01:00:00
	Up Selling More Effectively	00:30:00
	Cross-Selling More Effectively	00:30:00
	Offer Promos And Discounts More Effectively	00:15:00
	Offer Freebies At No-Cost or Little Cost	00:15:00
Module 17
Module 02
	Doing Product Presentation More Effectively	00:30:00
	Advertising More Effectively	00:30:00
	Absorb Losses More Effectively	01:00:00
	Break the Competition More Effectively	01:00:00
	Search Engine Optimizing Your Website More Effectively	00:30:00
	Making Your Product More Attractive	00:15:00
Module 18
Module 03
	Train Your People More Effectively	01:00:00
	Doing Store Presentation More Effectively	01:00:00
	Using Perfect Timing To Maximize Sales	00:30:00
	Offer After-Sales Services More Effectively	00:30:00
	Miscellaneous Tips	00:30:00
	Conclusion	00:15:00
Module 19
Sales and Marketing
	Recognizing Trends	00:15:00
	Doing Market Research	00:15:00
	Strategies for Success	00:15:00
	Mission Statements	00:15:00
	Trade Shows	00:15:00
	Developing a Marketing Plan	00:30:00
	Increasing Business	00:15:00
	Saying No to New Business	00:30:00
	Advertising Myths	00:30:00
	Networking Tips	00:30:00
Module 20
Business Sales Copy-writing Course
	Introduction	00:15:00
	The Killer Sales Letter Concept	01:00:00
	The Killer Sales Letter Format	01:00:00
	Writing Your Sales Letter	00:30:00
	DOES THIS LOOK COMFORTABLE TO YOUR EYES?	00:30:00
	More on Writing Your Sales Letter	01:00:00
	Real Life Examples	00:30:00
	In Closing	00:15:00
Module 21
In Person Sales Training
	Getting Started	00:05:00
	In-Person Sales	00:15:00
	Examples of In-Person Sales	00:25:00
	Sales Funnel	00:20:00
	Prepare	00:25:00
	Presentation	00:20:00
	Engage	00:20:00
	Commitment	00:20:00
	Sale	00:20:00
	Loyalty	00:25:00
	Expand	00:15:00
	Wrapping Up	00:10:00
Module 22
Module 2: Affiliate Sales
	Creating Your Affiliate Army	00:30:00
	Your Affiliate Army Platform	01:00:00
	Announcing Your Affiliate Program	01:00:00
	Your Affiliates Value	00:30:00
	Recruiting Affiliates	01:00:00
	Conclusion: Final Words	00:15:00
Digital Marketing

Module 23
	Sales and Marketing	00:30:00
	How Internet Marketing Works	01:00:00
	How To Make Money With Internet Marketing	01:00:00
	What is Affiliate Marketing	00:30:00
	Competition in Internet Marketing	00:30:00
	Researching in Internet Marketing	01:00:00
	Desperate Niches	00:30:00
	Profitable Niches	00:30:00
	Clickbank	00:30:00
	What is Traffic?	00:30:00
	Traffic vs. Relevance	00:30:00
	Article Marketing	01:00:00
	Paid forms of Traffic – 1	01:00:00
	Paid forms of Traffic – 2	01:00:00
	Search Engine Optimization	00:30:00
	Search Engine Optimization 2	00:30:00
	Best SEO Practice	02:00:00
	Blogs – WordPress	01:00:00
	Blogs – WordPress II	03:00:00
	Email Marketing I	00:30:00
	Email Marketing II	01:00:00
	Internet Marketing Strategy I	01:00:00
	Your own website vs free options online I	00:30:00
	Your own website vs free options online II	01:00:00
Digital Marketing Strategies
Module 24
	Introduction to Internet Marketing and Reputation Management	00:30:00
	How to Optimize Your Site for Every Stage of the Buy Cycle	00:30:00
	Build Impression on Your Site	00:30:00
	Types of Link Building	01:00:00
	Importance of Landing Pages	00:30:00
	Difference Between Internet Marketing and Online Customer Service	01:00:00
	Concept Of Affiliate Programs	01:30:00
	About Of Google Analytics	01:00:00
	Online Press Releases	00:15:00
	How to Get Traffic from Twitter	00:30:00
	Importance of Testing E-Mail Messages	00:15:00
	What is Viral Marketing	01:00:00
	What is EMail Marketing	00:30:00
	Difference Between Images and Video	00:15:00
	How to Internet Marketing on Facebook	02:00:00
	What is Search Engine Optimization(SEO)?	00:30:00
	Understanding Search Results	00:15:00
	How to Attract Customer on Your Product?	00:15:00
	Time Makes Money	00:30:00
	How to Test a Landing Page	00:30:00
	Best Web Writing	01:00:00
	Ways to Use of Humor in You Internet Marketing	00:15:00
	Coupon Codes	00:15:00
	When to Pull the Plug	00:15:00
Module 30
Module 31
Module 32
Module 33
Module 34
Module 35
Module 36
Module 37
Module 38
Module 39
Module 25
Module 26
Module 27
Module 28
Module 29
Mock Exam
Final Exam