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Digital Marketing

4.8( 2 REVIEWS )
314 STUDENTS

Get an incredible learning opportunity just for £100 containing Level 3+4+5 Digital Marketing, printed ABC endorsed certificate, tutor support and assessment worth £1699. No hidden fees, simply enrol to this amazing bundle course and save £1599, get 12 month access to high quality and self-paced Digital Marketing diploma course. Cherry on top, you will get premium 3 CPD courses for FREE that will add even more to your skill sets!

Package includes:

  • Digital Marketing Level 3
  • Digital Marketing Level 4
  • Digital Marketing Level 5
  • Level 5 ABC Awards endorsed certification for Digital Marketing
  • Transcript containing all units of level 3, 4 and 5
  • 3 Additional Premium CPD Courses:
  1. Sales Techniques
  2. Sales Scripts – Increase Your Conversion Rate
  3. Marketing Techniques for Small Business

The best product in the world will not sell if nobody knows it exists, and the most exceptional service can’t be used unless people know how to get it. Advertising campaigns changed forever with the rise on the Internet, and Digital Marketing is now the primary means for brands to get recognised. Whether it’s social media influencers or SEO targeting, it makes for a fascinating career, and you can train to become part of this business world. Enrol in this Digital Marketing combined course and start looking for your new vocation. This program is entirely endorsed by ABC Awards – a regulated organisation that ensures professional and reputable certification which will give you an advantage when applying for work in the marketing sector and prove your credentials and skill set.   

In taking this combined course, you’ll become quickly familiar with the fundamental strategies currently being used in marketing, and how to target a core audience as soon as possible. As well as using websites and video channels, you’ll also learn how to use SEO (Search Engine Optimisation) and email analytics. By working through the intuitive learning modules, you’ll become confident enough to tackle the social media giants and make use of such apps as Facebook, Twitter, and Instagram to sell your brand. The course will complete with you having acquired enough knowledge to make your product become famous enough to gain viral status or own a unique Hashtag. 

This learning package is aimed at any individual who wants to become prolific in the art of Digital Marketing and Online Advertising. The educational curve is balanced enough to take newcomers and beginners from the initial basic strategies for brand awareness, to the more advanced campaigns where market-leading names are utilised to bring a new product to household familiarity. You’ll find this is easily the best way to gain the full knowledge base and selection of skills to operate comfortably in this business sector. You will earn recognisable certification to illustrate your increased abilities in marketing and online advertising, and just as importantly earn another impressive achievement on your personal CV.  

Digital Marketing Level 3

The Digital Marketing Level 3 course explores the basic concepts of online advertisement and how to secure a target audience. It also video marketing, brand identity, and other fundamental marketing strategies.  

Some of the key topics you will learn in this course are:

  • The basics of formulating a digital marketing strategy
  • How to find and engage a target audience
  • Creating a brand that will interest the consumer
  • Designing an innovative home website
  • Learning how to utilise email marketing
  • Using copywriting and blogging to build brand awareness
  • Making SEO analytics work for you
  • Creating a compelling video channel that catches the imagination (YouTube)
  • Filming a YouTube ad that people won’t skip
  • Performing more advanced forms of video marketing

This is an essential course that will ease newcomers to Digital Marketing into the fundamental strategies and the most useful brand awareness tools, helping them to make a great start in the business.   

Digital Marketing Level 4

The Digital Marketing Level 4 course delves into the more advanced world of social media marketing, with Facebook, Twitter and Instagram use being explored in great depth.   

Some of the key topics you will learn in this course are:

  • Why Facebook is crucial for brand awareness
  • The best way to gain profit from a creative Facebook page
  • Targeting a specific Facebook audience
  • Creating an effective Facebook advertising campaign
  • Using Facebook to identify and target local business and consumers
  • Learn how to use Google AdWords in a campaign
  • How Twitter can create instant brand awareness and product reach
  • Creating an eye-catching Twitter profile and bio
  • Making Twitter Hashtags work positively for you
  • The best strategies for advertising on Instagram

This course is perfect for those individuals already familiar with Digital Marketing techniques but want to use social media to create more advanced and effective campaigns.

Digital Marketing Level 5

The Digital Marketing Level 5 course continues to explore the world of social media marketing and presents more advanced strategies using live streaming and other apps like LinkedIn.

Some of the key topics you will learn in this course are:

  • Using Pinterest to generate awareness of your business
  • Creating Pinterest Adverts that catch the attention 
  • Using Linked Business pages and ads as a marketing strategy 
  • Promoting your team’s successes and achievements
  • Using Periscope as part of your marketing campaign
  • Making use of live streaming channels to promote your product and brand
  • Stream simultaneous adverts across shared social media apps 
  • Produce and transmit an engaging podcast
  • Using Quora and other Q&A websites to create brand awareness and personality
  • Using Google analytics to evolve your online campaign
  • Using Google Plus and the new functions available for marketing

This course is designed to provide the final parts of an online marketing strategy and help publicists and marketing specialists make full use of social media to advertise their products and achieve maximum brand awareness.

Who is This Course for?

This fully recognised Digital Marketing course is an ideal training package for anybody that wants to start working in online or digital marketing, with the perfect learning curve from beginners to experts. The online schooling modules provide exceptional teaching and are fully compatible with long-distance learning, providing a virtual classroom experience that allows anyone to study at any desired. Completion of the course will prove to be an advantage when applying for a junior or senior role in a marketing agency, or even when starting a business of your own.  

Accreditation

Euston College is an approved reselling partner for ABC Awards courses under Course Gate. This course has been designed by Course Gate to meet the needs of learners and employers that cannot be satisfied through current regulated qualifications. It has been endorsed under the ABC Awards and Certa Awards Quality License Scheme, which means that Course Gate has conducted an external quality check to ensure that the organisation and the courses provided meet specific criteria.

An ABC Awards & Certa Awards endorsement ensures high standards of competency through thorough and meticulous quality audits carried out by certified external auditors. Course reviews are included in the endorsement process. Completion of this course does not ensure a regulated qualification but may be used as a certificate of recognition of skills gained.

The Learner Unit Summary may be used as proof of Prior Learning if you intend to continue your studies in this field. The learning outcomes of the course have been benchmarked at Level 3,4 and 5 in line with level descriptors published by Ofqual, which is an international guideline to indicate the level of learning and demand required to successfully complete this course.

Assessment and Certification 

ABC Awards Certificate for Digital Marketing

To make the evaluation process much more convenient for you, we’ve added the feature of automatic assessment. After you finish each module, you’ll participate in an online MCQ test. Each test will be marked instantly, and you’ll receive the result immediately as well. The passing score on each test is 60%.

After successfully passing all the exams, you will be eligible to claim a professional certificate endorsed by ABC Awards without any cost. Your certificate will be issued by ABC Awards – a regulated organisation that makes you stand out in the global marketplace.

Certificate of achievement for additional courses

After completing each of the additional courses, you can order a certificate of achievement to display your achievement for as little as £3.99 for the PDF version and £7.99 for a paper version or £10 for both. There is an additional £10 delivery charge for international students.

Career Path

This Digital Marketing course provides an outstanding way to gain the skills and knowledge to work in the thriving world of online marketing and social media advertising. Types of career and roles that would suit this course include those of:

  • Digital Marketing Executive
  • Digital Marketing Analyst
  • Head of Digital Marketing
  • SEO Marketing Specialist
  • Social Media Executive
  • Social Media Influencer

Course Curriculum

Digital Marketing Level 3
Module 01: Introduction Digital Marketing & Target Audience
Introduction
Digital Marketing 00:02:00
Digital Marketing Strategy in 10 Minutes 00:09:00
Define Your Business & Target Audience
Define your Purpose 00:04:00
Positioning Your Brand 00:04:00
Case studies – Positioning 00:03:00
Unique Selling Proposition 00:06:00
Personality 00:02:00
Case Study – Personality 00:07:00
Find Your Audience 00:05:00
Validate Your Business 00:09:00
Assessment Module 1
Module 01 Final Quiz Exam – Digital Marketing 00:10:00
Module 02: Brand Identity, Websites & Email Marketing
Brand Identity
Intro Brand Identity 00:02:00
Case Study – 3 Company Styles 00:05:00
Free Branding Tools 00:08:00
Learn Canva in 10 Minutes 00:11:00
Learn Photoshop in 30 Minutes 00:26:00
Websites
Intro to Websites 00:04:00
Choose a Domain Name 00:05:00
Intro to WordPress Lessons 00:01:00
Purchase Hosting and Install WordPress 00:06:00
Navigating WordPress 00:06:00
Install and Activate Themes 00:07:00
Add a Static Home Page 00:04:00
Editing a Page & Change the Site Title 00:17:00
Add and Edit a Menu 00:06:00
Publishing website 00:02:00
Writing a New Post & Organizing Your Blog 00:09:00
Blog Page Design – Excerpts vs Full Content 00:01:00
YouTube Videos 00:04:00
Customize the Sidebar 00:05:00
Site icon 00:02:00
Add Site Icon with a Plugin 00:02:00
Make Your Website Responsive and Mobile Friendly 00:03:00
Customize Footer Information 00:03:00
Find, Install, and Activate Plugins 00:07:00
Backing Up Your Website 00:05:00
Securing Your Site from Attackers 00:05:00
Make Your Site SEO Friendly 00:06:00
Make Your Website Faster 00:05:00
See your Google Analytics in WordPress 00:05:00
Block Spam with Akismet 00:03:00
Pretty Link Redirects _ Link Shortener 00:03:00
WordPress Commenting Systems _ Plugins 00:05:00
Secure Contact Forms in WordPress 00:07:00
Free Email Marketing in WordPress 00:11:00
Add Social Sharing Buttons 00:07:00
What Pages Do You Need 00:09:00
Design a Home Page that Works 00:09:00
The Start Here and About Page 00:06:00
The Resource Page 00:06:00
Email Marketing
Easy Email Marketing Funnel 00:07:00
Email Marketing Tools 00:04:00
Lead Magnets 00:07:00
Where to put opt-in forms 00:06:00
Segmenting and Tagging Your Subscribers 00:05:00
Email Sequences 00:13:00
Better Email Subject Lines 00:04:00
Using Analytics to Improve Emails 00:07:00
Case Study – 100 Subscribers in Less Then 1 Week 00:06:00
Assessment Module 2
Module 02 Final Quiz Exam – Digital Marketing 00:10:00
Module 03: Copywriting, Blogging & SEO
Copywriting, Blogging & SEO
Copywriting Basics 00:02:00
A.I.D.A 00:06:00
Case Study of a Sales Page 00:08:00
10 Commandments of Copywriting 00:07:00
Write Better Headlines 00:05:00
Write Quality Articles 00:06:00
Optimize Your Website SEO 5 minutes agoMore 00:05:00
Assessment Module 3
Module 03 Final Quiz Exam – Digital Marketing 00:10:00
Module 04: YouTube & Video Marketing
YouTube
Intro to YouTube 00:07:00
Case Study – YouTube Sales Funnel 00:05:00
YouTube SEO – Watch Time vs. Views 00:04:00
Keyword Research for YouTube Videos 00:06:00
Start Your New Channel 00:03:00
Channel Art and Icon 00:07:00
Channel Description 00:03:00
Customize Your Channel Design 00:04:00
Add a Channel Trailer 00:02:00
YouTube Channel Settings and Verification 00:07:00
Upload Defaults, Featured Content, and Channel Branding 00:06:00
Uploading Videos + Titles, Tages, Description 00:12:00
Cards and End Screens 00:08:00
Use YouTube Analytics to Grow Your Channel 00:06:00
Quickly Respond to Fans with the Community Tab 00:02:00
Live Streaming with YouTube Live 00:04:00
Free Music on YouTube Live 00:03:00
Create a YouTube Ad. 00:05:00
Spy on Competition with Social Blade 00:04:00
Video Marketing
Intro to Video 00:04:00
Video Equipment for Beginners 00:08:00
Tools to Make Your Videos More Pro 00:04:00
Structure a Video that Sells 00:04:00
Intro to Video Production Bootcamp 00:01:00
What Makes a Great Video 00:03:00
What Type of Video Should You Make 00:03:00
Come Up with Great Video Ideas 00:05:00
Plan Your Video 00:04:00
The Pre-Production Checklist 00:04:00
Introduction 00:02:00
Camera Options 00:06:00
Microphone Options 00:05:00
Lighting Options 00:02:00
Editing Tools 00:02:00
Exposing Your Shot 00:05:00
Compose Your Shots 00:04:00
Filming Yourself 00:01:00
Getting the Right Shot 00:04:00
Choose a Background 00:03:00
My Office Video Setup 00:03:00
Exposing with DSLR and Mirrorless Cameras 00:07:00
Focus with DSLR and Mirrorless Cameras 00:03:00
Stabilize Your Shots 00:03:00
Know Your Lenses 00:04:00
Shoot with your Smartphone 00:05:00
Shoot with Your Webcam 00:06:00
Record Great Screencast Videos 00:04:00
Choose the Right Microphone 00:03:00
Record Better Audio in Any Environment 00:02:00
Lavalier Microphones 00:03:00
Shotgun Microphones 00:01:00
Recording Audio with Your Computer 00:02:00
Why We Light 00:01:00
Use Natural Light 00:04:00
Three Point Lighting 00:07:00
Intro to FB Groups 00:02:00
Create Your Group – Walk Through 00:11:00
Tips for a More Engaged Facebook Group 00:08:00
Scheduling Posts, Live Video, and More 00:04:00
Assessment Module 4
Module 04 Final Quiz Exam – Digital Marketing 00:10:00
Digital Marketing Level 4
Module 05: Social Media Marketing (Facebook Groups & Pages)
Facebook Groups (Social Media Marketing)
Why Facebook Pages are Important for your Business 00:01:00
Creating a Stunning Facebook page for your business 00:01:00
Adding Essential Information to your Facebook Page 00:09:00
Selecting your Profile Image 00:11:00
Creating Professional Facebook Cover Image for your Pages 00:05:00
Creating a captivating Facebook Page Description using the ads. 00:12:00
Getting your Facebook Page Username 00:03:00
Facebook Page Apps to increase fans engagement 00:08:00
Top 0 Ways to Monetize your Facebook Page 00:12:00
Exploring Publishing tools 00:10:00
Scheduling Facebook posts 00:05:00
How to spy your competitors on facebook 00:11:00
How to guarantee your fans see all your posts 00:10:00
Wxploring Facebook Insights 00:12:00
Four Unlilited sources of royalty free image 00:12:00
Promoting your Facebook Page 00:11:00
Turn any image a clickable Facebook Post 00:05:00
Assignment – Create a Facebook page 00:03:00
Facebook Pages (Social Media Marketing)
Introduction to Facebook Ads 00:01:00
Introduction to the Facebook Ads Manager 00:06:00
setting up your facebook payment account 00:02:00
Defining your Facebook Target Audience 00:12:00
Level 1 – Creating the Ad 00:05:00
Level 1 – Boosting your Post 00:09:00
Level 2 – Creating your Ad in the Ads Manager 00:11:00
Tips to have your ad approved by facebook 00:03:00
Analyzing Results 00:11:00
Assignment Create a Facebook Ad 00:01:00
Assessment Module 5
Module 05 Final Quiz Exam – Digital Marketing 00:10:00
Module 06: Social Media Marketing (Facebook Ads & Local Business)
Facebook Ads (Social Media Marketing)
What is facebook retargeting and why is importent for you 00:05:00
Creating a facebook pixel 00:05:00
installing the pixel in wordpress 00:05:00
installing the pixel in a non-wordpress website 00:02:00
TESTING IF THE PIXEL IS WORKING 00:04:00
Creating your first audence with THE Pixel 00:04:00
Facebook pixel advanced audience creation 00:14:00
MESSAGE – YOUR AUDIENCE IS TOO SMALL 00:02:00
Creating your optimized FB Ad with the Pixel 00:11:00
Assignment – Installing the facebook Pixel in your web 00:01:00
Facebook For Local Business (Social Media Marketing)
How Facebook Ads can Help you have a local business 00:06:00
This is the Plan for your Local Business 00:08:00
Reaching people around your Business 00:10:00
Creating Your Local Business ad 00:10:00
Assignment Local Business 00:02:00
Assessment Module 6
Module 06 Final Quiz Exam – Digital Marketing 00:10:00
Module 07: Google Adwords
Google Adwords
Google Adwords for your Business 00:02:00
How Adwords Works 00:03:00
Setting up your Adwords Account 00:07:00
Example of Ads that we are creating 00:04:00
Exploring the Adwords Interface 00:05:00
Discovering the best keywords 00:11:00
Creating a Google Adwords Serch Campaign 00:06:00
Choosing your Vid setting for Google Adwords 00:04:00
Creating an Ad group and Adding Keywords 00:04:00
Finalizing your Google Ad 00:06:00
Managing your Google Ads Campaigns and Analytics 00:10:00
Creating a YouTube Ad with Google Adwords 00:01:00
Assignment Google Adwords 00:01:00
Assessment Module 7
Module 07 Final Quiz Exam – Digital Marketing 00:10:00
Module 08: Social Media Marketing (Twitter & Instagram)
Twitter (Social Media Marketing)
Why Twiter and how it can help your business growth 00:02:00
Choosing the best username or twitter handle 00:06:00
4 tips to choose your twitter handle 00:02:00
Creating a Twitter account 00:05:00
Creating an Outstanding Twitter profile page 00:04:00
Adding your Profile and Header Photo 00:10:00
Writing an optimized bio 00:11:00
Pin the most important tweet for your bio 00:06:00
Connecting with other influencers 00:06:00
Twitter hashtags 00:06:00
Growing your Twitter presence with Jooicer 00:09:00
Add Twitter Buttons to your Website 00:10:00
Add Twitter widgets to your website 00:07:00
Twitter Ads – Creating Your Ads Account and Campaign 00:10:00
Twitter Ads – Adding your Payment Method 00:01:00
Twitter Ads – Creating other Twitter ads 00:02:00
Twitter Ads – Promoting a Tweet 00:02:00
Assignment Twitter 1 day agoMore 00:02:00
Instagram (Social Media Marketing)
Instagram for Business – Whats our strategy 00:04:00
Create an Instragram for Business profile 00:04:00
Building a Killer Instragram Profile 00:03:00
2 Building a Killer Instagram profile 00:04:00
3 Building a Killer Instagram Profile 00:05:00
4 Building a Killer Instagram Profile 00:02:00
Accessing the Ads Manager 00:03:00
Creating your First Instagram Ad 00:04:00
Creating you Instagram Ad inside the App 00:08:00
Important Tips to have a successful Ad on Instagram As inside the App 00:05:00
Mistake 1 00:02:00
Mistake 2 00:01:00
Mistake 3 00:02:00
Mistake 4 00:01:00
Mistake 5 00:01:00
Mistake 6 00:01:00
Tools to create instagram photos 00:04:00
Creating Viral Instagram Photos 00:13:00
Adding Your Logo or Website to your Instagram Post 00:05:00
Instagram Live and Instagram Stories 00:04:00
Assignment – Instagram Ads 00:01:00
Assessment Module 8
Module 08 Final Quiz Exam – Digital Marketing 00:10:00
Digital Marketing Level 5
Module 09: Social Media Marketing (Pinterest, LinkedIn & Periscope)
Pinterest (Social Media Marketing)
Why Printerest and how it can your business grow 00:03:00
Opening a Printerest Business Account 00:05:00
Linking Pinterest with your Website and getting a Verifed account 00:05:00
Linking Pinterest with other Social Media platforms 00:02:00
Optimizing your Pinterest Profile 00:09:00
Creating Boards 00:09:00
Using Secreat Boards 00:03:00
The Powerful Pinterest notification 00:01:00
Adding pinterest chorme extension 00:03:00
Adding Pinterest to your Website 00:14:00
Pinterest Ads – Getting started 00:03:00
Pinterest Ads Panel Overview 00:03:00
Creating a Pinterest Ad 00:13:00
Creating Pinterest Ads Fast 00:03:00
Assignment Pinterest 00:01:00
LinkedIn (Social Media Marketing)
Welcome to Linkdin Marketing 00:02:00
Setting up to LinkedIn account 00:06:00
Adding Experience, Skills, Accomplishedment to your LinkedIn 00:03:00
Adding a professional Background photo 00:04:00
Adding media to your linkedIn URL 00:06:00
Changing your LinkedIn URL 00:04:00
Adding your Website to LinkedIn 00:06:00
Creating Shareable content on LinkedIn 00:04:00
linkedIn Company Pages Examples 00:06:00
Creating a LinkedIn Company Page 00:02:00
Managing your LinkedIn Company Page 00:07:00
Getting 50 dollar in LinkedIn Ads Credits 00:03:00
LinkedIn Ads Introduction 00:03:00
Creating a linkedIn Sponsored Content Ad. 00:12:00
Waiting for LinkedIn Ad approval 00:01:00
Creating a LinkedIn Text Ads Campaign 00:07:00
Creating a LinkedIn Sponsored In Mail Campaign 00:09:00
Quick view at the LinkedIn Campaign Manager 00:03:00
Assignment LinkedIn 00:02:00
Periscope (Social Media Marketing)
What is Periscope 00:01:00
Optional Equipment that will make your scopes looks profession 00:05:00
Assignment Periscope 20 hours agoMore 00:01:00
Assessment Module 9
Module 09 Final Quiz Exam – Digital Marketing 00:10:00
Module 10: Social Media Live Streaming
Social Media Live Streaming
Basic Eqipment for Social Media Streaming 00:09:00
Planning an irresistible Live Streaming Session 00:10:00
Facebook Live Basics 00:05:00
Facebook Live Session from your Smartphone 00:07:00
Sharing our Facebook Live Sessions 00:03:00
3 ways to Reuse your Facebook Live Sessions 00:00:00
YouTube Live Basics 00:02:00
Runing a YouTube Live from your Smartphone 00:05:00
Instagram Live 00:03:00
Periscope Live 00:03:00
Introduction to OBS Broadcaster Software 00:03:00
Setting up your OBS Software 00:11:00
Using OBS Studio Mode 00:05:00
Facebook Live Streaming with OBS 00:12:00
YouTube Live Streaming with OBS 00:07:00
Simultaneous Streaming to Facebook, YouTube and Periscope 00:16:00
Other awesome software for Live Streaming 00:08:00
Assignment Social Media Live Streaming 00:03:00
Assessment Module 10
Module 10 Final Quiz Exam – Digital Marketing 00:10:00
Module 11: Podcasting, Quora & Google Analytics
Podcasting
Podcasting Intro 00:02:00
Podcasting Tools 00:07:00
Hosting Your Podcat with Libsyn 00:08:00
Submitting Podcast to iTunes 00:02:00
Validate Your Podcast Work 00:01:00
Quora
Quora Basics 00:03:00
Finding, Answering and Optimizing Your Quora Answers 00:03:00
Google Analytics
Setting Up Google Analytics 00:06:00
Navigating the Google Analytics Dashboard 00:07:00
Know Your Audience with Analytics 00:06:00
User Acquisition and Behavior Flow 00:13:00
See Where Visitors Click with Page Analytics 00:05:00
User Behavior and Site Speed 00:04:00
Setting Up Goals 00:03:00
Assessment Module 11
Module 11 Final Quiz Exam – Digital Marketing 00:10:00
Module 12: Google Plus (Social Media Marketing)
Google Plus (Social Media Marketing)
Welcome to Google plus 00:01:00
Whats the difference between Google Pages and Profile 00:04:00
Adding your Profile and Cover image 00:04:00
Adding your Contact info 00:05:00
Adding links to your Website and Socal Media 00:02:00
Adding your Story 00:04:00
Previewing the page 00:05:00
Conclusion
Conclusion 00:02:00
Assessment Module 12
Module 12 Final Quiz Exam – Digital Marketing 00:10:00

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